Silicon Valley, el gigante tecnológico ubicado al sur de la bahía de San Francisco, ha dominado la escena global durante décadas, dando lugar a titanes como Apple, Google y Facebook. Su nombre es sinónimo de innovación, disrupción y emprendimiento, convirtiéndolo en el destino ideal para las startups de todo el mundo. Sin embargo, ¿podría estar surgiendo un competidor sorpresa en la lucha por el dominio tecnológico global? ¿Está América Latina (LATAM) lista para igualar o incluso superar lo que representa Silicon Valley hoy? When compared to other countries, such as the Dominican Republic, for example, the growth of tourism in Brazil stands out. Even though it is smaller in terms of territory, the Caribbean nation has always been a strong opponent in the competition for international tourists. However, in 2023, by attracting a record number of visitors, Brazil solidified its position in the global tourism market.

But what contributed to this profound change in the Brazilian tourism industry? A key factor was the infusion of foreign spending, which played a crucial role in the growth of the sector as well as international policies to encourage tourism.